A Training Workshop on: Embroidery Product Development and Marketing

Graphic Design & Management

The course develops detailed knowledge and understanding of the most recent upgradation in 3D design, simulation and manufacturing. Learners are encouraged to explore how their design ideas can be developed, enhanced and manufactured. IADM graduates have been successful in finding employment in a wide and diverse range of engineering design organisations including Net Sol, A TV, Style 360, Interflow Communications and many more.

Course Description:

This programme provides opportunities to learn the ways to communicate messages and ideas creatively in various forms of media presentation. Learners are guided to develop ideas into strong concepts for internet, print and television advertisements, corporate logos, and product packaging. Learners also explore different areas of Graphic Design, including corporate identity, advertising, editorial design, package design and website design.

Programmes on offer

  • B.A inGraphic Design & Management (3.5 years)
  • Diploma in Graphic Design & Management (1 year)

Career Opportunities

Graphic Design & Management prepare graduates for careers in several areas of graphic design. Few career opportunities available in the graphic design includes; Graphic Designer, Packaging Designer, Desktop Publisher, Editorial Designer, Visualiser, Digital Imaging, Animator, Broadcasting Designer, Multimedia Designer, Web/Interactive Designer, Game Designer


  • Drawing
  • Color Theory
  • Computer Aided Design (CAD)
  • Drawing Techniques & Processes
  • Advertising Campaigns
  • Advertising Photography
  • Visual Communication
  • Graphic Campaign
  • Portfolio Development
  • Portfolio Development
  • Photographic Materials Techniques
  • Typographic Ideas
  • Mass Text Application
  • Editorial Design
  • Cultural Interpretation in Graphic Design
  • Packaging in Graphic Design
  • Historical & Contextual Referencing
  • Art, Design and Media Practice
  • Digital Image Creation and Development
  • Project Design
  • Interactive Media Web Authoring
  • Dissertation
  • Computer Concepts
  • English Composition
  • Creative Writing & Presentation
  • Business Communication
  • Marketing Principles
  • Organisational Behaviour
  • Marketing & Advertising Media
  • Mathematics & Accounting
  • Employability Skills
  • Professional Practice & Development
  • Quality Management
  • Managing Creative Business
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